AIXXIA — About

A small studio,
building serious AI.

About us

AIXXIA is Robert and Michel. They met in the Special Forces — both veterans of the Korps Commandotroepen, the Dutch equivalent of the Green Berets — and that's still the foundation of how they work: direct, accountable, no shortcuts, and with real trust in each other. Robert went on to build companies across six sectors, manage €750M+ in real estate development, and lead transformation programmes from Croatia to the Schiphol region. Michel went from the ocean floor — literally, as a saturation diver — through offshore engineering to VP level at a major IT consultancy, advising C-suite leaders through acquisitions and digital transformations across Asia-Pacific and Europe. Both of them were deep in AI long before it became a boardroom topic. When they decided to build AIXXIA together, it wasn't a pivot. It was the obvious next step for two people who have always been drawn to the most complex problems in the room.

Neither of them is a developer. Between them: production workflows, agentic skills, voice agents, multi-agent pipelines, self-curating knowledge systems, lead generation platforms, content production systems that learn from corrections, and methodology registers that update themselves via pull request. They know what AI can do, what it can't, where it breaks, and what it takes to make it hold up inside an organisation. That hands-on depth, combined with decades of operating at board level, is what makes AIXXIA different from every other firm in this space.

How we work
01
Teamwork is the foundation.
We bring your people with us. From the first conversation to the final rollout, we work alongside your management and your teams — building ownership at every level. When the people inside an organisation help shape the solution, it becomes their solution. That's when AI actually sticks.
"When people help design the solution, they own it — and they're proud of it."
02
Results are the only measure.
Every engagement starts with the same question: what does success look like, and how do we measure it? We select and prioritise based on measurable return. Not because it's interesting, not because it's trending — because it pays. AI that doesn't move a number is a distraction.
"Who wants to pay for this, how much, and why — that's the filter most AI projects are missing."
03
We don't walk away when it gets difficult.
Both founders are Special Forces veterans. That background shapes how they operate. When a project hits resistance, complexity, or unexpected obstacles, we stay and find the way through. We don't consider a mission complete until it actually is.
"If it were easy, it would have been done already. The hard ones are the ones we're proud of."
Who we are

The kind of thinking partner
you don't often find.

Robert Kreeft
Robert Kreeft
Co-founder

Robert is a strategist, entrepreneur, and former Special Forces operator. After the military, he built companies from the ground up, led consulting practices internationally, managed complex area developments worth hundreds of millions of euros, and drove transformation programmes across industries ranging from cleantech to software to real estate. He started building hands-on AI expertise in 2022 — not by reading about it, but by building: agents, workflows, multi-agent pipelines, knowledge systems. He was the kind of person who, when he saw what AI could do, immediately thought about the dozen organisational problems it could finally solve. Outside work, he coaches a hockey team, bikes in the mountains when he can, and is rarely happier than when sailing or in the kitchen. He thinks like Naval Ravikant, builds like an engineer, and operates like a commander. His analytical edge and ability to translate complexity into clarity make him a trusted presence in any boardroom conversation.

Michel Ingenbleek
Michel Ingenbleek
Co-founder

Michel is a former Special Forces operator and co-founder of AIXXIA. His career started literally at the bottom of the ocean — as a saturation diver and hyperbaric welder in offshore oil and gas in the Far East. From there he moved through engineering and operational management to VP level at CGI, one of the world's largest IT consultancies, where he advised the C-suite of energy and utilities companies on acquisitions, restructurings, and digital transformation across Asia-Pacific and Europe. He has seen technology hyped and technology fail. He's known for a blunt, financially-grounded perspective: AI can do a lot, but only where the return on investment actually justifies it — and knowing the difference is what counts. He's also an active investor and writes about energy transition and capital allocation on his Substack. The combination of deep operational experience, financial discipline, and an allergy to bullshit makes him exactly the kind of partner most organisations have never had access to before.

Founders credentials
2022
Building with AI — from the beginning
35+
Years of boardroom advisory, from start-ups to multinationals
23+
Transformation projects delivered across sectors
9+
Countries across three continents
€950M+
In real estate developed as delegated developer
10
Industries where we have hands-on delivery experience
The AIXXIA team
The AIXXIA team

An elite team built around the same standards.

Robert and Michel don't work alone. Both are former Special Forces — and that shapes exactly how they build their team. They only work with people who take ownership as a given, who see an assignment through to completion, and who understand what real teamwork means. Around them is a carefully assembled network of specialists, brought in per engagement based on what each client actually needs.

AI engineers & agent builders — hands-on builders of agentic workflows and multi-agent systems
Automation specialists — end-to-end workflow design and implementation
Data architects & analysts — structuring the data foundation AI actually needs
Security & compliance experts — making sure AI lands safely within your governance boundaries
Trainers & change advisors — bringing people along, not leaving them behind
Why AIXXIA

Not consultants.
Not vendors.
Different.

A different kind of engagement — closer, more direct, and with more skin in the game.

We team up with your organisation.
We don't deliver from the outside in. We work alongside your management, your teams, and your people — building commitment at every level. The goal is always an organisation that owns its AI future, not one that depends on us to run it.
We build trust before we build systems.
AI transformation fails when people don't believe in it. We invest in the relationship — with leadership, with middle management, and with the people on the floor. Trust is not a soft metric. It's what determines whether the work actually lands.
We understand that AI implementation is about far more than technology.
Turning on a set of tools is the easy part. The hard part is everything around it: getting the organisation to move, managing governance and risk, creating genuine enthusiasm, securing commitment from leadership and the floor alike, protecting what makes your business valuable, and making sure the change sticks. We've navigated all of it — and we don't underestimate any of it.
Get started

Find out what AI
can actually do
for your organisation.

A direct conversation with one of the founders. No sales deck, no intake form. Forty-five minutes to assess where AI creates real leverage in your business.

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